Beztrosko, meaning „delightfully free,” is a special place for everyone looking for a great selection of alcohol-free beverages. We wanted the identity to clearly express joy and freedom - what conveys that better than a wildly running horse? That’s what we thought! Combined with an energetic color palette, a funky yet sophisticated font (nodding to @formagari) and a catchy slogan, we made sure that the brand would stand out in its category. [more to come, stay tuned!]