Beauty lies in the details - this was the case in the rebranding of an anti-aging clinic run by renowned specialists Dr Agnes Frankel & Dr Adam Szuścik. With a clear vision of the French-inspired aesthetic, we created a brand identity reflecting elegance and professionalism backed up by science. For the logotype we chose a caps-only headline typeface Lineto Numberplate based on the official car registration plates of France - playing with the connotations of "unisex French charm". The signet, being a turned monogram, can also be understood as "a key to beauty". In addition, we created and supervised the production of a range of supplements enhancing balance and vitality. As always, we cannot wait to see how the brand develops further!