This project was a true journey - a complex brand creation for a culinary space in PURO’s newest hotel Warsaw Old Town inspired purely by Nordic design of GamFratesi interiors. We started with the strategic verbal concept and naming phase before moving on to the design of its brand identity. We created a dedicated typographic sign (yes, these are custom-made letters!) and developed all materials for the café, restaurant, and wine bar, including menus for different purposes as well as packaging such as boxes and bags for takeaway. Whenever you find yourself in proximity to PURO Warsaw Old Town, drop by MUND to “Taste the Nord” at any time of day or night.

MUND brand assets—from packaging, takeaway, and menu design—are part of a carefully crafted brand identity which derived from a strategic verbal and naming phase. From inside out, it tells a story of Nordic design but most of all a story of @purohotels heritage. Enjoy this space from day to night. [Pastries are great at any time though!]