Once in a while, every organisation stops to check how it has been handling itself internally and externally. With that, we mean a unified system of communication that sometimes speaks louder than words. We embarked on a journey of helping PURO create an extensive brand manual that would be a design guide for their organisation. We lifted the logo and developed a range of sub brands - from the individual hotel names, the PURO Summit, to the PURO Gift Shop and the magazine PURO People. Then, we designed a range of materials - from the ones you see in the hotel to those presented to you during meetings. Subtle systemic changes that make a big difference in the overall brand feel.