Zoia's Fingers
Concept store identity & naming
“There are no seasons, no rush, no trends - only the natural rhythm of making things that feel true,” the founder told us. Drawn to the deep resonance of human presence and imperfection, we arrived at the name for a „meaningful things store”: Zoia’s Fingers. The identity had to accompany the carefully made objects - delicate yet playful across its range of applications. We keep our fingers crossed for Zoia, and for all her thoughts, gestures, and feels. [currently available at @dasha.katsurina.studio]
Photography courtesy of @zoiasfingers
Team
Kamila Staniszewska, Rafał Pawelec, Magda Assanowicz
Deliverables
Branding, Naming








