Flanders Business Park Wayfinding System
In autumn 2019 we were asked to design a wayfinding system for a group of three business buildings called Flanders Business Park based in Warsaw. The whole complex is built from vandersanden bricks which represent a rare and rather impressive choice of material. Our approach was to create a comprehensive system of pictograms as well as a map of where different signs should be placed. With the logotype already in place we designed matching geometrical shapes for the iconography and proposed forms of wayfinding communication.
Create a wayfinding system for a business park
An intuitive set of icons and signage for a group of buildings
↓ Collective brain
Creative Production & Strategy:
Design and Art Direction:
Research, concept generation, wayfinding, guidelines, icons, signage, information system